Welcome to the Marketing Mixtape, Smyth Studio's curated collection of the latest and greatest in marketing trends and strategies. Just like a mixtape, our blog is carefully crafted to help you find the perfect combination of ideas to elevate your brand and grow your business. Whether you're looking for insights on social media, branding, or content marketing, the Marketing Mixtape has got you covered. So turn up the volume, hit play, and get ready to rock your marketing game

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Social Media Advertising for Beginners: From Booms to Bucks

Are you a small business owner looking to establish a strong brand identity without breaking the bank? We get it. As a small but growing business ourselves, we know how important it is to make every dollar count. But building a memorable brand doesn't have to cost a fortune. Here are some tips and tricks for building a brand identity on a budge

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Level Up Your Social Game: Turning Followers into Buyers

Are you hooked on social media? Do you find yourself scrolling endlessly, chasing likes like a 90s kid collecting Pokémon cards? Maybe you’re grinding away at content like it’s a final boss battle, waiting for that viral moment to drop. The dopamine hit of engagement is real, but what if you could turn those double-taps into dollars? Social media isn’t just about vanity metrics—it’s about strategy. In this post, we’ll show you how to turn those likes into revenue and make your social presence work harder for your business.

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The Algorithm is a Game—Here’s How to Win

Social media is a wild, fast-moving beast—one minute you’re on top of the algorithm, the next you’re buried under dancing cat videos and nostalgic 90s memes. If you want to build a loyal following and grow your brand, standing out isn’t about luck—it’s about strategy. The secret? Creating content that hooks, entertains, and keeps your audience coming back for more. Here’s how to make your posts as addictive as a ‘90s Tamagotchi.

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SEO: The Ultimate Cheat Code to Ranking Like It’s 1999

Having a sleek, well-designed website is like owning a Game Boy Color—it looks amazing, but if no one’s playing, what’s the point? That’s where SEO (Search Engine Optimization) comes in. Think of it as unlocking the ultimate cheat code, giving your website a power-up to climb the search engine ranks and leave your competition in the dust. Ready to go from dial-up speeds to broadband-level success? Let’s dive in.

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Brand Crush: How to Make Your Brand the Britney, Beyoncé, or Blink-182 of Your Industry

Remember your first big band crush? The posters on your wall, the lyrics you knew by heart, the way you felt something every time their song came on the radio? That’s exactly what a crush-worthy brand does—it creates an emotional connection so strong that your audience can’t get enough. So, how do you make your brand the Britney Spears, Beyoncé, or Blink-182 of your industry? Let’s break it down.

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Out with the Old, In with the Bold: 5 Tips for Refreshing Your Content Like a Classic 90s Reboot

Remember when everything from the 90s and early 2000s started making a comeback? From Tamagotchis to flip phones and baggy jeans, what’s old can be new again—if done right. The same goes for your content. Instead of constantly churning out brand-new material, why not refresh, remix, and repurpose your greatest hits? Here’s how to give your content a fresh spin while keeping it relevant for today’s audience.

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