CPS Technology

Services Provided:
Branding | Website | Custom Illustrations | Branded Style Guide

HOW WE HELPED:

CPS Technology sought to create an Indigenous sub-brand that reflected their commitment to First Nations culture and values. Working closely with their team, we developed a culturally respectful brand identity that seamlessly integrates with their corporate presence. From a bespoke Indigenous artwork installation in their head office to branded visual elements that enhance internal and external communications, this project provided a lasting and meaningful representation of their commitment to reconciliation.

SUB BRANDING

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INDIGENOUS ART

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SUB BRANDING ✹ INDIGENOUS ART ✹

CPS Technology: Integrating Indigenous Identity into Corporate Branding

Discover how Smyth Studio collaborated with CPS Technology to develop an Indigenous sub-brand, complete with bespoke Indigenous artwork and branding elements, fostering cultural representation within the company’s identity.

Client Overview

CPS Technology is a leading provider of digital solutions, specializing in IT infrastructure, cybersecurity, and business technology services. With a strong presence across multiple industries, CPS is committed to fostering innovation, diversity, and inclusion within its corporate culture.

The Challenge

CPS Technology wanted to create a dedicated Indigenous sub-brand that would:

  • Acknowledge and celebrate First Nations culture within the company’s identity.

  • Seamlessly integrate into CPS’s existing corporate brand without replacing or overshadowing the main CPS logo.

  • Visually reflect Indigenous values and storytelling while maintaining a professional and contemporary feel.

  • Include custom Indigenous artwork for their head office foyer, serving as a central visual representation of their commitment to First Nations engagement.

Our Approach

Indigenous Sub-Brand Development: Crafted a visual identity that aligns with CPS’s corporate brand while incorporating Indigenous design elements, ensuring cultural authenticity and seamless integration.

Custom Indigenous Artwork: Created a bespoke Indigenous art piece that now sits in the CPS head office foyer, symbolizing connection, technology, and the intersection of traditional and modern knowledge systems.

Branded Style Guide: Established clear guidelines for applying the Indigenous sub-brand across digital and print materials, ensuring consistency and respect for cultural elements.

Supporting Visual Elements: Designed supplementary Indigenous design assets that can be used across presentations, reports, and marketing materials, reinforcing the sub-brand’s presence.

The Results

The Indigenous sub-brand and artwork provided CPS Technology with a meaningful way to acknowledge First Nations culture within their corporate identity. The project strengthened their commitment to diversity and inclusion while visually communicating their respect for Indigenous heritage. The head office foyer installation became a central talking point, reinforcing the company’s dedication to meaningful reconciliation.