gandan yarnings

Services Provided:

Indigenous Branding | Indigenous Art Elements

How We Helped:

Gandan Yarnings works to elevate First Nations voices through truth-telling, strategy, and storytelling. We worked in close collaboration to develop a brand identity rooted in culture, meaning, and community. From thoughtful design choices to bespoke Indigenous elements, every detail was created to reflect their purpose, strengthen their presence, and honour the stories they share.

RAP PLANS

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DESIGN

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INDIGENOUS ART

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RAP PLANS ✹ DESIGN ✹ INDIGENOUS ART ✹

Gandan Yarnings: Weaving Culture Into Storytelling and Strategy

Smyth Studio collaborated with Gandan Yarnings to develop a culturally grounded brand identity enriched with Indigenous design elements that reflect their mission to elevate First Nations voices through storytelling, truth-telling, and strategy

Client Overview

Gandan Yarnings is a proudly Indigenous-owned and operated consultancy that works at the intersection of strategy, communication, and cultural integrity. They support organisations and communities by embedding First Nations perspectives into projects, amplifying voices, and fostering meaningful change through culturally appropriate engagement and storytelling.

  • Gandan Yarnings sought a brand identity that would:

    • Reflect their cultural values and deep connection to Country and community.

    • Represent their approach to storytelling, truth-telling, and strategic communication.

    • Be versatile enough for use across digital and print collateral while remaining authentically Indigenous.

  • Indigenous Branding: Developed a brand identity that honours cultural values and the meaning behind “Gandan Yarnings”—weaving stories. The design reflects interconnection, wisdom, and cultural strength.

    Indigenous Art Elements: Created custom Indigenous patterns and motifs that represent storytelling pathways, community connection, and cultural continuity. These elements are integrated across brand assets and digital platforms, adding depth and authenticity to the brand.

  • The final branding positioned Gandan Yarnings as a thoughtful and culturally rich consultancy. The brand identity is both professional and personal, with design elements that speak to the strength of First Nations storytelling. The custom Indigenous art components elevated the visual identity, allowing the brand to stand confidently in both government and community spaces.