Invest Gympie Region – Investment Prospectus

Services Provided:

Publication Design | Illustration | Data Visualisation | Iconography

How We Helped:

Smyth Studio worked with Gympie Regional Council to design a comprehensive investment prospectus positioning the region as a destination for future business and commercial investment.

Positioning a Region for Long-Term Growth

Client Overview

Gympie Regional Council developed the Invest Gympie Region prospectus as part of a broader, long-term economic growth strategy.

  • REGroup required a Reconciliation Action Plan that would:

    • Clearly communicate their reconciliation goals, commitments, and internal actions.

    • Reflect the company’s values around environmental responsibility and social impact.

    • Feature authentic Indigenous artwork to visually express the RAP’s themes and cultural significance.

  • RAP Design: Created a clean, professional RAP document that integrates visual storytelling with clarity of content. The layout supports easy navigation and offers space for storytelling, action plans, and measurable outcomes.

    Custom Indigenous Artwork: Developed a bespoke artwork that reflects REGroup’s connection to Country, community, and sustainability. The piece symbolises ongoing growth, renewal, and collaboration—key themes that align with both reconciliation and environmental care.

    Design Integration: Worked closely with REGroup’s team to thoughtfully embed the artwork into the RAP design, ensuring cultural respect and visual balance throughout the document.

  • The final RAP provides REGroup with a powerful platform to share their reconciliation journey with stakeholders, staff, and communities. The inclusion of Indigenous artwork elevated the storytelling and demonstrated their genuine commitment to cultural respect and inclusion.