Abstract illustration featuring a stylized snake with blue and pink patterns, surrounded by green leafy vines.
Cairns and Hinterland Hospital and Health Service logo with pink background.
Illustration of a woman smiling and holding a baby wrapped in a pink blanket, with a stylized blue background.
Illustration of a stylized turquoise water wave with droplets on a black background.

Having a baby
booklet

Queensland Government logo with Cairns and Hinterland Hospital and Health Services text.

ARTIST COLLABORATION WITH;
JEDESS HUDSON & jay hobbs

HOW WE HELPED:

Illustrations | Indigenous Art Elements | Document Design

Jedess Hudson x Smyth Studio x Cairns Hospital

Queensland Health – Cairns & Hinterland Hospital and Health Services needed an informative yet visually engaging booklet for new mothers. The 40‐page resource is designed to guide mothers through every stage of their pregnancy—from hospital checkups, scans, and vaccinations to nutritional advice and post-birth care—with a particular focus on supporting First Nations mothers. The booklet integrates essential health information with culturally resonant design elements, ensuring both clarity and connection.

Illustrations depicting pregnancy and parenting. Includes a pregnant woman, a sleeping baby, an open notebook, a parenting book titled 'Having a Baby,' and a couple holding a newborn.

Illustrations

INDIGENOUS ART

document design

Illustrations ✹ INDIGENOUS ART ✹ document design ✹

The Challenge

Queensland Health required a comprehensive educational tool that:

  • Communicated Detailed Information: Covering every aspect of the pregnancy journey, including hospital services, healthy habits, and specific care options for First Nations women.

  • Engaged Visually: Translated complex health content into an accessible, easy-to-follow format that remained engaging over 40 pages.

  • Celebrated Culture: Incorporated First Nations art elements to create a culturally authentic experience that resonates with First Nations mothers while appealing to all new mothers.

Our Approach

Content Curation and Compilation:
Smyth Studio compiled detailed information spanning the entire pregnancy journey—from initial checkups to post-birth care—ensuring every critical service and piece of advice was clearly outlined.

Artistic Integration:
In collaboration with Ewamian & Western Yalanji artist Jedess Hudson, we infused the booklet with bespoke First Nations art. Each page features unique illustrations that not only enhance the aesthetic appeal but also celebrate Indigenous cultural heritage, making the resource both informative and culturally enriching.

Design and Layout:
The layout was thoughtfully designed to balance dense informational content with visually engaging elements. By strategically placing art and illustrations throughout the booklet, we created a flow that guides new mothers naturally through the content, making the journey both educational and inspiring.

User-Centric Focus:
Recognizing the diverse needs of new mothers, especially within the First Nations community, our design ensured that the booklet was both sensitive and inclusive. The result is a resource that informs while also affirming cultural identity and community support.

Illustrated brochures titled 'Having a Baby' from Cairns and Hinterland Hospital and Health Service, featuring an illustration of a woman holding a baby.
  • The Results

    The "Having a Baby" booklet has been successfully integrated into the patient care experience at Cairns Hospital, serving as a vital resource for new mothers. Key outcomes include:

    • Enhanced Understanding: Mothers receive comprehensive, easy-to-digest information about pregnancy, hospital services, and postnatal care.

    • Cultural Resonance: The inclusion of First Nations art and storytelling creates a culturally rich experience that resonates deeply with First Nations mothers.

    • Visual Engagement: The beautifully illustrated pages ensure that even complex health information is accessible and engaging, encouraging mothers to utilize the booklet as a trusted guide throughout their pregnancy journey.

    Conclusion

    Through innovative design, thoughtful content curation, and meaningful cultural integration, Smyth Studio delivered a visually striking and highly functional resource for Queensland Health. The "Having a Baby" booklet not only informs but also celebrates the journey of motherhood, ensuring that new mothers, especially those from First Nations communities, feel supported and empowered every step of the way.

Abstract illustration of a developing fetus with stylized patterns
Abstract blue aquatic-themed design with flowing lines resembling seaweed or underwater plants and bubbles at the top.

Let’s create something impactful together.