jacaranda dental

Services Provided:

Branding | Style Guide | Stationery & Signage

How We Helped:

Jacaranda Dental is a family-friendly clinic offering high-quality care in a calming environment. We worked with their team to create a brand identity that reflects their personal and community-focused approach. From the soft, nature-inspired design to the practical stationery and in-clinic signage, every element was crafted to make patients feel welcome and confident in their care.

RAP PLANS

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DESIGN

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INDIGENOUS ART

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RAP PLANS ✹ DESIGN ✹ INDIGENOUS ART ✹

Jacaranda Dental: A Fresh Identity for a Family-Focused Dental Practice

Smyth Studio partnered with Jacaranda Dental to deliver a warm, approachable brand identity, supported by a cohesive style guide, stationery design, and signage that reflects their commitment to quality care for the whole family.

Client Overview

Jacaranda Dental is a locally owned and operated dental clinic in Gympie, Queensland, offering a full range of family dental services. Known for their gentle approach and community focus, they provide high-quality care in a relaxed and welcoming environment.

  • As a growing practice, Jacaranda Dental needed a brand identity that would:

    • Reflect their friendly and family-first approach to dentistry.

    • Feel approachable and trustworthy, appealing to patients of all ages.

    • Extend across all customer touchpoints, including signage, stationery, and in-clinic materials.

  • Branding: Developed a warm and welcoming brand identity that captures the calm, professional nature of the practice. Inspired by the Jacaranda tree, the visual direction blends nature with care and community.

    Style Guide: Delivered a comprehensive style guide outlining colour palette, typography, logo usage, and brand tone, ensuring consistency across all materials moving forward.

    Stationery & Signage: Designed custom business cards, appointment cards, letterheads, and internal signage solutions to reflect the brand’s professional and personal feel.

  • The refreshed branding elevated Jacaranda Dental’s presence in the local market, creating a more memorable and cohesive visual identity. The new signage and branded stationery helped create a professional and reassuring experience for both new and existing patients.