The Duke

vintage styled Barbers

Services Provided:
Branding | Custom Illustrations | Branded Style Guide | Signage

HOW WE HELPED:

The Duke Barbers was our Studio’s very first logo creation back in 2019, and it’s incredible to see how far they’ve come. Now with thriving locations in Nambour, Palmwoods, and Bli Bli, The Duke’s brand has proven both timeless and scalable. From crafting their initial brand identity to designing signage, merchandise, and more, it’s been an honor to contribute to their journey as they continue to grow and solidify their place as a Sunshine Coast icon.

BRANDING

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MERCH

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SIGNAGE

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BRANDING ✹ MERCH ✹ SIGNAGE ✹

The Duke: Crafting a Timeless Barbering Legacy

Discover how Smyth Studio partnered with The Duke to create a brand identity that stands the test of time, supporting their expansion across multiple locations.

Client Overview

The Duke is the Sunshine Coast's oldest barbershop, with a rich heritage in barbering. Established in 1956, it has become a true landmark and must-visit shop, now conveniently located in three locations: Nambour, Palmwoods, and Bli Bli.

Duke on Queen Street

The Challenge

In 2019, The Duke sought to develop a brand identity that honored its longstanding heritage while appealing to a modern clientele, ensuring scalability for future growth.

Our Approach

  1. Branding: Developed a classic yet contemporary logo and brand identity that reflects The Duke's rich history and appeals to a diverse audience.

  2. Illustrations: Created custom illustrations that capture the essence of traditional barbering with a modern twist.

  3. Branded Style Guide: Established comprehensive guidelines to ensure consistent application of brand elements across all platforms and materials.

  4. Signage: Designed distinctive signage that enhances brand visibility and reinforces its heritage at each location.

The Results

The Duke's branding has proven both timeless and scalable, supporting their expansion from the original Nambour location to additional shops in Palmwoods and Bli Bli. The cohesive brand identity has strengthened their presence across the Sunshine Coast.

Client Testimonial

"Amazing work and great articulation of the customer's ideas! Highly recommend the team at Smyth Studio!" — Dan from The Duke